MOD MARKIT IS AUSTRALIA'S LARGEST MODEST FASHION EVENT
Mod Markit makes modest fashion accessible by providing a platform for local and global brands to sell Modest Fashion. We believe in sustainability and include selling pre-loved clothing.
Mod Markit uses fashion to empower women in two fold. Firstly we provide an authentic space for ethnically and religiously diverse women to have creative self expression. Secondly we support women in business and encourage growth.
What started out as a fun project with over 500 attendees in its first year, quickly grew to 2000+ attendees by the second event. Growth is estimated to be exponential this year as a partner of Melbourne Fashion Week.
Pharmacy 4 Less - Official Partner to Mod Markit
A partnership that truly integrates within the fabric of an event is the aspiration of all partnerships. Mod Markit and Pharmacy 4 Less are in an amazing position to create an authentic partnership that allows for both brands to intertwine in the creation of a seamless and premium experience for the Mod Markit attendee.
To ensure an integrated partnership with positive outcomes for both brands a tailored package has been developed. This includes profile branding, brand activation and leveraging the platform of Mod Markit x Melbourne Fashion Week: It is with these objectives in mind the following package has been constructed
FOOT TRAFFIC IN PARTICIPATING STORES
Active promotion of $30 Gift upon presentation of ticket to any participating Pharmacy 4 Less Stores at three separate points in the purchasing of a ticket:
1. When order is complete: Comes up under Event Information.
2. Email confirmation: After the event information and order summary, under additional information.
3. Ticket: On the actual ticket in the 'event information' box.
Consumers engage and create a meaningful relationship with a brand through direct positive experience.
Mod Markit creates a premium environment to showcase Pharmacy 4 Less within the main reception hall. Pharmacy 4 Less can capitalise on this opportunity via a creative use of a business booth to either sell stock, collect data, or educate shoppers about Pharmacy 4 Less.
Mod Markit will work with Pharmacy 4 less to create a tailor made solution for the promotion of the services Pharmacy 4 Less offers:
- Opportunity to leave a brand footprint with activation space in main hall.
- Opportunity to include advertising across website, print, and goodie bags
- Foot traffic into participating Pharmacy 4 Less stores with incorporated gift with every ticket purchased.
As with all partnerships true brand integration within event programming elements is crucial.
The opportunity for Pharmacy 4 Less and Mod Markit to align through integrated promotion ensures you have multiple touch points in a PR capacity. Relevant story telling to engage attention and the broader consumer is a win win for all.
Mod Markit & Pharmacy 4 Less
Partnership Package Details
MARKETING AND PROMOTIONS
- Logo recognition as an official partner of MM, where all partners are recognised (Print posters, Information and Leaflets)
- Product/Advertising placement in 500 goodie bags
- Company logo and 100 word profile in event guide
- 1 IG social media posts and 1 story post. (Advertising to be incorporated and relevant to the collaboration with Mod Markit).
- Large logo on Media Wall Photography Backdrop
- Company Logo on all Media Releases
- Logo and advertising on large electronic screens throughout the day on September 1st.
- Pharmacy 4 Less brochure or PDF available for download on MM website.
TICKETING AND HOSPITALITY
- 2 VIP Mod Markit x M/FW Runway Tickets
- 4 Mod Markit General Admission (Weekend Access)
- Access to exclusive VIP Post Runway Social Mixer as a networking opportunity.
- 2mx2m Pharmacy 4 Less activation space within the MM Main Hall at Melbourne Pavilion.
- Advertising on every ticket, in an attempt to increase awareness of participating stores with offer for gift valued at $50.
$2 000 Coburg Store
$2 000 Parkmore Store
Total $4 000
Mod Markit 2019 August - September